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AVPA writes to UK Competition & Markets Authority

April 28, 2026

The AVPA, the global trade association representing 35 providers of age assurance technology, has written to the UK Competition & Markets Authority, concerned by government plans documented in its consultation on digital ID to move into the private sector market, specifically citing proof of age to buy alcohol four times as an example of how citizens will benefit from a taxpayer-funded, free-to-use, government-operated digital ID.

The Association has asked to meet with the Digital Markets Unit to discuss issues that fall within the remit of the CMA.

 

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