Making the Internet “age-aware”
The AVPA is the global trade body for independent providers of privacy-protecting, standards-based,
age assurance technology.
Our objectives
Inform and educate the public, industry and media on age verification and age estimation solutions and technology.
Promote a positive image of privacy-preserving age assurance and the independent sector which delivers it.
Represent the industry to regulators and law makers for the advancement of best practice.
The tipping point
The Age Verification Providers Association is a not-for-profit global trade body representing 34 organisations who provide age assurance solutions (both age verification, age estimation and age inference), proportionate to the risk of harm.
We have reached a tipping point where all but the most innocuous of websites need to know the age – not the identity – of their users to remain compliant with a tsunami of new legislation, including:
- Europe’s GDPR, Digital Services Act and Video Sharing Platform laws
- Age Appropriate Design Codes in the UK, California and, coming soon, the EU
- Children’s Online Privacy Protection Act (COPPA) in the USA
- Australia and the UK’s Online Safety Acts
- India’s Digital Personal Data Protection Act
The AVPA was formed in 2018 and is growing rapidly as the age and identity provider industry takes off.
For information on our membership categories and how to join get more information below
Our Members
Pornhub’s access for Apple users in the UK does not clearly achieve compliance
The announcement that Pornhub has reopened access to UK iPhone users following Apple’s iOS 26.4 update has been greeted in some quarters as a breakthrough moment for device-based age assurance. It is not. What has occurred is the emergence of a partial ecosystem-level...
Response to Internet Matters report
Internet Matters published quantitative and qualitative research titled "The Online Safety Act: Are children safer online?" which provides valuable evidence about how age assurance is working in practice for families. At a glance, it may give the impression that...
AVPA writes to UK Competition & Markets Authority
The AVPA, the global trade association representing 35 providers of age assurance technology, has written to the UK Competition & Markets Authority, concerned by government plans documented in its consultation on digital ID to move into the private sector market,...