Making the Internet “age-aware”
The AVPA is the global trade body for independent providers of privacy-protecting, standards-based,
age assurance technology.
Our objectives
Inform and educate the public, industry and media on age verification and age estimation solutions and technology.
Promote a positive image of privacy-preserving age assurance and the independent sector which delivers it.
Represent the industry to regulators and law makers for the advancement of best practice.
The tipping point
The Age Verification Providers Association is a not-for-profit global trade body representing 34 organisations who provide age assurance solutions (both age verification, age estimation and age inference), proportionate to the risk of harm.
We have reached a tipping point where all but the most innocuous of websites need to know the age – not the identity – of their users to remain compliant with a tsunami of new legislation, including:
- Europe’s GDPR, Digital Services Act and Video Sharing Platform laws
- Age Appropriate Design Codes in the UK, California and, coming soon, the EU
- Children’s Online Privacy Protection Act (COPPA) in the USA
- Australia and the UK’s Online Safety Acts
- India’s Digital Personal Data Protection Act
The AVPA was formed in 2018 and is growing rapidly as the age and identity provider industry takes off.
For information on our membership categories and how to join get more information below
Our Members
AI needs more than Age Inference to protect kids
AI needs more than Age Inference to protect kids Every major AI assistant available to the public today primarily relies on inference and self-attestation to assess whether a user might be a minor (and this is also the initial strategy being adopted by most social...
AUSTRALIA: Lessons Learned from the implementation of the Social Media Minimum Age Act
The Age Verification Providers Association has produced a report, based on discussions with its members, examining the key lessons learned from the large-scale implementation of “Reasonable Steps” to prevent users under 16 from having social media accounts in...
AUSTRALIA: The problem is not age assurance technology – it is that social media platforms are not doing enough checks
Melbourne 22 April 2026 – The Age Verification Providers Association (AVPA), the global trade body for providers of age assurance technology, has today published a new report on the early implementation of Australia’s Social Media Minimum Age regime, concluding that...