The Age Verification
The global trade body for independent providers of privacy-protecting, standards-based, age assurance technology.
The Age Verification Providers Association is a not-for-profit global trade body representing organisations who provide age assurance services (both age verification and age estimation).
The AVPA believes that independent age verification provides significant benefits to consumers, businesses and society.
The AVPA was formed in 2018 from organisations involved in the UK’s Digital Policy Alliance age verification working group, and created in response to a need for a uniform voice for of the industry, and has quickly expanded internationally.
The AVPA is governed by a representative Board drawn from its member organisations.
As an association, we work to:
- Inform and educate the public, industry, and media, on age verification solutions and technology.
- Promote a positive image of effective age verification and the age verification industry.
- Represent the industry to regulators and law makers for the advancement of best practice, socially-responsible age verification policy.
The Association is a leading member of the euCONSENT consortium, delivering European-wide infrastructure for online age verification and parental consent.
See www.euCONSENT.eu for more information and to subscribe for updates.
WHY AGE VERIFICATION?
It is a natural instinct to safeguard our children as they grow up. We place limitations on our children for their own safety, protecting them, restricting their access to activities or content that are deemed unsuitable for their age.
Protections are already written into law – hundreds of categories of products and services are age-restricted, from products such alcoholic beverages and lottery tickets through to medicines and fireworks. Law-makers worldwide are catching up with the offline world and affording the same protections for children online.
It is not only parents’ responsibility to protect their children, but all adults. The most vulnerable children in our society are often those whose parents are not in a position to protect them. One would have little sympathy for a merchant selling alcohol or cigarettes to children on the grounds that their parents were not there to stop the transaction.
To ensure that children do not get access to things they should not, organisations of all kinds need to confirm the age of the individuals they interact with. Our members provide the technologies that allow organisations offering age-restricted goods, services and content to stay compliant.