WELCOME TO THE AVPA
The Age Verification Providers Association
Maintaining high standards in age verification
The AVPA believes that age verification provides significant benefits to consumers, businesses and society.
As an association, we work to:
- Inform and educate the public, industry, and media, on age verification solutions and technology.
- Promote a positive image of effective age verification and the age verification industry.
- Represent the industry to regulators and law makers for the advancement of best practice, socially-responsible age verification policy.
The AVPA is governed by a representative Board drawn from its member organisations.
WHY AGE VERIFICATION?
It is a natural instinct to safeguard our children as they grow up. We place limitations on our children for their own safety, protecting them, restricting their access to activities or content that are deemed unsuitable for their age.
Protections are already written into law – hundreds of categories of products and services are age-restricted, from products such alcoholic beverages and lottery tickets through to medicines and fireworks. Law-makers worldwide are catching up with the offline world and affording the same protections for children online.
It is not only parents’ responsibility to protect their children, but all adults. The most vulnerable children in our society are often those whose parents are not in a position to protect them. One would have little sympathy for a merchant selling alcohol or cigarettes to children on the grounds that their parents were not there to stop the transaction.
To ensure that children do not get access to things they should not, organisations of all kinds need to confirm the age of the individuals they interact with. Our members provide the technologies that allow organisations selling age-restricted goods and services to stay compliant.