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Join the AVPA

We offer a range of membership types, designed to maximise the involvement of organisations with an interest in our work, while retaining our core focus on the interests of those actively delivery age and identity verification services.

  • To be eligible to join as a Full member, your organisation will need to be providing or wishing to provide third-party age verification services.
  • Associate members (non-voting) provide supporting services to AV providers so are not required to comply directly with the Code of Conduct, but are expected to support the AV providers they work with in maintaining compliance.
  • We have a specific Auditor membership category for companies providing test  purchasing, audit and  certification services to preserve their independence (non-voting).
  • Affiliate Members are organisations with a shared interest in the thought leadership work of the Association, particularly in developing clear international standards, and working towards common international regulation.  They are invited to regular update meetings and consulted on our work in these areas, and in turn we faciliate the development of shared position papers across these stakeholders, such as their collective expectations of large advertising platforms.
  • We are also pleased to welcome Recriprocal Members – other trade associations and similar bodies from around the world which share an interest in age assurance.

Please review the Rules of the Association before you join. Your organisation will need to agree to comply with our Code of Conduct and maybe subject to due diligence checks against this Code by the Association or its agents before membership is accepted.

(Provisional membership is available where an applicant is not compliant at the point at which they join but commits to becoming compliant within an agreed period  of no more than 12 months.  Provisional Membership is clearly indicated on this site.)

The AVPA is a non-profit company limited by guarantee. Subscription fees are set annually to divide its operating costs proportionately between the Members.

The day-to-day management of the Association’s activities is overseen by an Executive Committee and two co-chairs, elected by the Full Members.

2024 Fees


Standard Membership (including associate and audit members)

Micro Organisations (group has <£2m turnover and <10 staff)

£5,500 per annum, payable in two instalments of £2,750.


Small Organisations (group has <£10m turnover and <50 staff)

£5,500 per annum, payable in two instalments of £2,750.


Medium and Larger Organisations (group has >£10m turnover)*

£11,000 per annum, payable in two instalments of £5,500.


Start-ups (during their first year of trading)

£250 / quarter


Reciprocal Members

  1. Usually mutual membership arrangments are agreed; no voting rights.
  2. Notes
    • Memberships are on the basis of a 12 month rolling commitment to allow for resource planning, invoiced in advance in two instalments.
    • Fees are reviewed on 1 January of each year
    • Associate members do not provide or directly supply age assurance services and do not have voting rights
    • Audit members are restricted by regulators from full membership so do not have voting rights
    • (*currently excludes founding members who joined before 2021)


To begin your membership application or to request further information, please complete the form below.

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