Making the Internet “age-aware”
The AVPA is the global trade body for independent providers of privacy-protecting, standards-based,
age assurance technology.
Our objectives
Inform and educate the public, industry and media on age verification and age estimation solutions and technology.
Promote a positive image of privacy-preserving age assurance and the independent sector which delivers it.
Represent the industry to regulators and law makers for the advancement of best practice.
The tipping point
The Age Verification Providers Association is a not-for-profit global trade body representing 26 organisations who provide age assurance solutions (both age verification and age estimation), proportionate to the risk of harm.
We have reached a tipping point where all but the most innocuous of websites need to know the age – not the identity – of their users to remain compliant with a tsunami of new legislation, including:
- Europe’s GDPR, Digital Services Act and Video Sharing Platform laws
- Age Appropriate Design Codes in the UK, California and, coming soon, the EU
- Children’s Online Privacy Protection Act (COPPA) in the USA
- Australia and the UK’s Online Safety Acts
- India’s Digital Personal Data Protection Act
The AVPA was formed in 2018 and is growing rapidly as the age and identity provider industry takes off.
For information on our membership categories and how to join get more information below
Our Members
Making Sense of the Latest Plans for Age Assurance in the EU
In spite of a great deal of legislation implying or explicitly requiring age assurance within the European Union, for the past few years, the Commission has not been clear about its vision for how this should be implemented. This has now changed, with two recent...
AVPA offers advice to the state of New York
The AVPA has submitted comments to the Office of the New York State Attorney General in advance of their rulemaking for the SAFE for Kids Act. This was a very extensive consultation, demonstrating the rigor the state authorities are putting into this process. We...
AVPA comments on the EU Digital Services Act
The global trade body representing suppliers of age verification and age estimation technology solutions, has submitted a response to the European Commission's call for evidence on implementing the Digital Services Act, particuarly in respect to minors. The AVPA...