Making the Internet “age-aware”
The AVPA is the global trade body for independent providers of privacy-protecting, standards-based,
age assurance technology.
Our objectives
Inform and educate the public, industry and media on age verification and age estimation solutions and technology.
Promote a positive image of privacy-preserving age assurance and the independent sector which delivers it.
Represent the industry to regulators and law makers for the advancement of best practice.
The tipping point
The Age Verification Providers Association is a not-for-profit global trade body representing 26 organisations who provide age assurance solutions (both age verification and age estimation), proportionate to the risk of harm.
We have reached a tipping point where all but the most innocuous of websites need to know the age – not the identity – of their users to remain compliant with a tsunami of new legislation, including:
- Europe’s GDPR, Digital Services Act and Video Sharing Platform laws
- Age Appropriate Design Codes in the UK, California and, coming soon, the EU
- Children’s Online Privacy Protection Act (COPPA) in the USA
- Australia and the UK’s Online Safety Acts
- India’s Digital Personal Data Protection Act
The AVPA was formed in 2018 and is growing rapidly as the age and identity provider industry takes off.
For information on our membership categories and how to join get more information below
Our Members
The AVPA responds to Drew Harwell’s article in the Washington Post.
In a piece for the Washington Post “A booming industry of AI age scanners, aimed at children’s faces”, Drew Harwell opens by quoting an allegation that facial age estimation relies on ‘a style of surveillance that ranges “from ‘somewhat privacy violating’ to...
Introducing AgeAware – a new global age assurance ecosystem
The AVPA is a member of euCONSENT ASBL, a Belgium non-profit set up to take forward the work of the euCONSENT project which, with EU funding, made the first attempt to create interoperability for age verification and parental consent processes. euCONSENT has just...
AVPA responds to Ofcom Consultation
The AVPA has responded to Ofcom's consultation on "Protecting children from harms online". The Association has highlighted the risks arising from: Not defining clearly what level of accuracy is required of "Highly Effective Age Assurance" and Not requiring any attempt...