Age verification information for websites.
Age verification is designed to protect children accessing your website from inappropriate content, or from buying goods or services, which are subject to age-restrictions.
By ensuring age checks are conducted by a member of the Age Verification Providers Association, websites are assured that they are complying with the appropriate standards of age verification to comply with applicable laws and regulations.
WHY AGE VERIFICATION?
“The Home Office advises that anyone selling alcohol online or by phone should already be taking all reasonable steps to verify age at the point of sale in order to avoid committing an offence of selling alcohol to a child. PAS 1296 is a good point of reference for these steps.”
Home Office, May 2020
Setting the global standard for rigorous online age verification
– Fairness and Transparency
– Use of appropriate verification methods
– Security and Privacy