Age verification information for clients and regulators
In this section of our website, you can review the services provided by our members, and read more detail about each on their dedicated page, where you will also find contact information.
We also set out for regulators how we think age assurance can best be structured and delivered to make compliance efficient and widely achieved.
We also welcome general enquiries if you are not yet at the point where you are ready to select between providers.
Age assurance (verification, estimaton and inference) is designed to protect children from inappropriate content, or from buying goods or services, which are subject to age-restrictions.
By ensuring age checks are conducted by a member of the Age Verification Providers Association, organisations are assured that they are complying with the appropriate standards of age verification to comply with applicable laws and regulations.
Our aim is to create a common language and understanding between clients, providers and regulators about age assurance so the rules can be set, and solutions can be procured which meet the requirements of those rules. We acheive this primarily through the use of international standards, and co-regulation by which we mean the audit and certification of solutions to those standards.
WHY USE AGE ASSURANCE?
The Internet was not designed with children in mind. We apply age restrictions for many aspects of real life – going to a casino, buying alcohol, placing a bet. Age Assurance applies those same restrictions in the virtual world, where we spend an increasing amount of our time.
It allows for age-appopriate design
It allows for legal age restrictions to be enforced.
Setting the global standard for rigorous online age verification
Fairness and transparency
Use of appropriate verification methods
Security and privacy
Accuracy
Independence