Current Region:
Global

Serve Legal

Method of Age Verification:

Sectors:

Geography:

Audit Services: Retail test purchasing, Retail gambling, Pubs, bars, restaurants & clubs, Cinema, e-commerce (human)

Physical Use Cases:

Age Assurance for Children:

Serve Legal is the market leading provider of ID and compliance testing services in the UK & Ireland. We provide extensive, independent audit services to national retailers, leisure operators and sports broadcasters. Our highly accurate site test audits help clients protect revenues, improve operational standards and support responsible retailing.

We employ 18 and 19 year old mystery shoppers (‘auditors’) for age-related testing services, and older auditors for wider retail audit work. All enjoy a flexible role and get paid to explore their local area. In return, we expect a great eye for detail and excellent reporting and communication skills.

ID Testing

Serve Legal is the UK’s leading ID testing company. We perform over 100,000 audits a year for national retailers, leisure operators and broadcasters. Our service is used as best practice and is a highly trusted ‘currency’ of responsible trading, used by legal professionals. We enable companies to independently test that their staff are checking the ID of young customers – an approach supported by local authorities. Our service is flexible and is successfully used to check all age-restricted products and services.

Wider audit & compliance services

Serve Legal’s accurate service also helps retailers to independently check and improve compliance across a range of important operational areas, including: customer service; queue management; product code and date checking; point of sale, promotional and pricing compliance; digital media and sports broadcast compliance; and legal notice and license compliance.

10 great reasons to use Serve Legal

  • High quality, accurate testing programmes
  • Demonstrate your business as a responsible retailer
  • Protect against underage sales and local authority fines
  • Check and improve your staff’s ID check performance
  • Independently measure a wide range of other compliance areas
  • Used by the UK’s leading retailers and approved by Trading Standards
  • Proven to improve operational performance and compliance
  • Benchmark performance against your sector and competitors
  • A low cost and best practice service
  • We follow international information security best practices (ISO 27001)

Our Coverage

  • We visit in any location in the UK & Ireland
  • 2000 trained auditors doing 14,000 audits every month
  • 100% delivery with reliable and accurate data
  • Reports delivered within 48 hours
  • Access live web results & benchmarking
  • Flexibility to check different and new processes