The AVPA is working closely with the UK Home Office, the Office for Product Safety and Standards (OPSS) Expert Panel on Age Verification, AV providers, retailers and the hospitality sector on a series of trials of innovative age verification technology.
Humans are notoriously bad at estimating age. We are not much better at spotting fake ID, or noticing if someone has borrowed it from an older sibling, or altered a date of birth.
Technology offers the opportunity to improve levels of compliance with the law on underage sales, to reduce the number of situations where staff fall into conflict with customers by asking for proof of age, and to make it quicker to buy age-restricted goods.
We wil update this page with information about the pilot projects as they begin around England and Wales.