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Lessons learned from UK “AV Day”

September 8, 2025

The Age Verification Providers Association has produced a report, based on discussions with our members, about the key lessons learned from the wide-scale implementation of “highly effective age assurance” in the UK on July 25th.

The scale of the launch was a major success, though several challenges emerged, some of which require attention by the AV industry, the regulators or both.  This concise report address these under the following four themes:

  • Trust
  • Integrity
  • Circumvention
  • Convenience

The report makes 23 recommendations.

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