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Age verification for consumers, parents and children

Age verification is designed to protect children using the internet from accessing inappropriate content, or from buying goods or services, which are subject to age-restrictions.

By ensuring age checks are conducted by a member of the Age Verification Providers Association, consumers are assured that any personal data will be securely and their privacy maintained.


“The Home Office advises that anyone selling alcohol online or by phone should already be taking all reasonable steps to verify age at the point of sale in order to avoid committing an offence of selling alcohol to a child.  PAS 1296 is a good point of reference for these steps.”

Home Office, May 2020

Setting the global standard for rigorous online age verification

AVPA Members sign up to a Code of Conduct which addresses key requirements trading standards officers would wish to see from suppliers of online age verification services:

– Fairness and Transparency

– Use of appropriate verification methods

– Security and Privacy

– Accuracy

– Independence


Public enquiries: 07811 409769