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The approach of age verification (“AV”) was designed to ensure that the companies which check age did not share identity with the websites visited:

  • There was also a new Certification Scheme run by the appointed regulator, the BBFC, to give added assurance about data security and privacy.
  • AVPA members subscribe to the trade association’s code of conduct which offers further reassurance, and reduces the risk of fake AV services
  • A new standard was developed by the BSI and Digital Policy Alliance to certify that suppliers are conducting effective age verification (PAS 1296)